Customer Connect Blog
Rethinking customer support in a connected world President and CEO Elizabeth Cholawsky talks about winning Frost & Sullivan’s “Company of the Year” award

Last week I attended a black-tie gala in San Diego to receive, on behalf of, one of the business world’s most prestigious honors, a Frost & Sullivan “Best Practices” award. We were named “Company of the Year” in the Support Interaction Optimization (SIO) space and, while that on its face is pretty thrilling in light of Frost & Sullivan’s stature, there are a few reasons why this award was especially gratifying to all of the employees at

Elizabeth, CEO,

Elizabeth, CEO,

The first is that it recognizes our pioneering role in SIO, a market segment we identified and continue to lead with our innovative, cloud-based Nexus® software. That an industry analysis firm like Frost & Sullivan saw fit to embrace the concept and acknowledge our premier position in it is powerful confirmation that we’re on the right track.

The second is that it supports our core corporate value, that life is better when technology does what it’s supposed to do, so when we help people make the technology work, we improve their lives in the process. Nexus is a revolutionary tool that lets a lot of other companies also help make technology work, and that’s what keeps my colleagues and me enthused about what we do.

The third reason that we’re so proud of this honor is that it underscores our belief that by being in the contact center business ourselves we have a clear competitive advantage. We handle over 20,000 support calls a day, and this makes us better equipped to know what’s needed in that environment than other companies. Nexus is the kind of tool you could only develop if you had direct, intimate knowledge of the kinds of challenges your customers face every day. Hearing from Frost & Sullivan, whose analysts are among the most insightful in the support industry, that we “outshone our competitors by offering superior performance” is more rewarding than I can express.

Needless to say, we’re not resting on these laurels. Now that we’ve jumped out ahead of everyone else in this exciting space, we’re keeping the pressure on ourselves to make Nexus ever more useful. So stay tuned…

Summary President and CEO Elizabeth Cholawsky talks about winning Frost & Sullivan’s “Company of the Year” award
Article Name President and CEO Elizabeth Cholawsky talks about winning Frost & Sullivan’s “Company of the Year” award
Description President and CEO Elizabeth Cholawsky talks about winning Frost & Sullivan’s “Company of the Year” award`
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Elizabeth Cholawsky

Elizabeth joined as President and CEO in May 2014, and was elected a member of the board of directors in July 2014. She has over 20 years of experience as an executive in technology industries, and she is an award-winning product thought leader who has grown businesses through organic innovation and acquisitions. Most recently, she was GM and VP of IT Support and Access at Citrix. During her time at Citrix, she held executive positions in the Citrix SaaS division, with leadership roles spanning product management, general management, global client services and the contact center. In her time at Citrix SaaS, Elizabeth revitalized product development and client services, grew customer satisfaction and retention to their highest levels, and expanded key products to a broader market, all while continuing their uninterrupted streak of #1 in their markets for 5 consecutive years.

Elizabeth has been frequently recognized for her business leadership, including receipt of prestigious Stevie Awards in 2010, 2012 and 2013. She has a PhD in Political Science from the University of Minnesota, and a BA (Phi Beta Kappa, cum laude) from Franklin & Marshall College. She is a weekend triathlete and a volunteer with Exceeding Expectations, a non-profit that encourages at-risk children to move their lives in a positive direction using the sport of triathlon as the vehicle.

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